UNGSAM
VITAL GINSENG PACKAGING 

CLIENT

UNGSAM

SCOPE

STRATEGY

PACKAGING DESIGN

PRODUCT DESIGN

3D MODELING & RENDERING

MANUFACTURE

 

REVATION X UNGSAM Ginseng Packaging

[Winner of the 2024 Avant-Garde Milano Design Award]

Based on the concept of "Premium Ginseng Cultivated in Deep Mountains," a luxurious gift package was born, featuring a paper mold that sensuously embodies the grandeur of majestic mountains and a sleeve design that captures the rich, concentrated flavor of ginseng. The package enhances practicality with tray partitions designed specifically for special dried ginseng produced in smart farms, while its standing structure maximizes ease of storage.
 

This premium package, which elevates the aesthetic appeal of design, offers consumers a unique experience and value through the innovative shape of the 100% paper-based mold. It was a meaningful project that distinguished itself in design, leading REVATION to become the first Korean company to win the Grand Prize at the Avant-Garde Milano Design Award.  

REVATION and the premium brand UNGSAM jointly executed the GINSENG PACKAGING project, aiming to differentiate themselves from traditional ginseng brands by incorporating modern and luxurious values.