IBK
IBK Cash Tray 

CLIENT

IBK(INDUSTRIAL BANK OF KOREA)

SCOPE

STRATEGY

CMF DESIGN

PRODUCT DESIGN

3D MODELING & RENDERING

MANUFACTURE 

IBK Industrial Bank, a company embodying the four core brand values of Trust, Empathy, Skill, and Innovation, collaborated with REVATION to produce Cash Tray, a tool that connects customers' valuable assets and information. 

Starting with the cash tray, a tool that connects customer communication, IBK Industrial Bank presents dynamic changes and new brand experiences. The core value of IBK Industrial Bank of Korea, which protects and fosters SMEs, is captured in the design of the ‘Nest’ concept. The overall shape of a cozy nest is expressed with smooth lines and curves, and the blue key color is harmoniously substituted, and a concave area is secured to optimize customer usability. In addition, by applying REVATION’s bioplastic material, DuraSense, an innovative product was created through the implementation of sustainable ESG policies and differentiated design product examples.