“A One-Stop Packaging Solution for European Green Regulations” – Interview with Min Sung Lee, CEO of REVATION
- 관리자
- 2025.03.25


As Europe enforces stricter plastic packaging regulations in 2024, Korean startup REVATION is gaining attention as a one-stop solution provider for eco-conscious packaging. CEO Min Sung Lee, a former packaging expert at a major cosmetics brand, launched REVATION to bridge the gap between sustainability and design sophistication.
The company’s paper mold packaging has proven to be not only environmentally friendly but also structurally strong and premium in appearance, making it ideal for luxury consumer goods, food & beverage, and even medical devices.
Their collaboration with Hanok hotel brand Nostalgia led to a paper-based Makgeolli (Korean rice wine) package capable of withstanding 1.3kg of weight—proving its structural reliability.
REVATION has also worked with entertainment powerhouse HYBE, helping reduce plastic use in K-pop album packaging, and recently launched their own eco-living brand arlt in partnership with Yuhan-Kimberly, starting with a paper-based lint roller.
With its in-house carbon calculation tool RESTUDIO set to launch in June,
REVATION is poised to support global mid-sized brands looking to meet sustainability mandates without compromising on functionality or brand identity.
https://www.mk.co.kr/news/business/11261094