"Startup REVATION's CEO Minseong Lee: 

'We will demonstrate how businesses can achieve carbon neutrality with 100% carbon reduction solutions.'"

REVATION, an eco-friendly packaging one-stop development solution company, aims to fundamentally reduce plastic carbon emissions.

The COVID-19 pandemic served as the biggest motivation. Working at a consumer goods company, LG Household & Health Care, naturally sparked an interest in the consumer goods industry.  

Min-seong Lee, the CEO, realized that domestic consumer goods companies have different product development directions from those of EU and global companies. 

"We have been dedicated to developing packaging materials and solutions that can solve environmental issues related to plastic waste and have founded a visionary company that can improve environmental problems."

"REVATION aims to serve as ESG management partners for companies, acting as a hub for eco-friendly product manufacturing. We want to lead fundamental changes in the packaging industry. 

Our goal is to achieve 100% carbon reduction in products by using natural materials and bio-based resources instead of virgin plastics made from petroleum." 

The development of products that can improve environmental issues requires step-by-step collaboration with various companies during the development process. 

However, the industrial structure in Korea has not been properly nurtured. 

The CEO didn't overlook the problem of a cumbersome and complicated process, which often results in incomplete products. 

To address this, the company integrated and advanced the process by systematizing material, design, and production, creating a highly sophisticated company.

REVATION is an eco-friendly packaging one-stop development solution company with the goal of fundamentally reducing plastic carbon emissions in the production process. 

It establishes companies' ESG strategies and develops products through packaging solutions.

It aims to faithfully perform the role of a hub for eco-friendly product manufacturing for companies, contributing to the transition to a carbon-neutral society through ESG management and carbon reduction products. 

Currently, it is proceeding with product development that encompasses all stages, including product design, material development, design, and production, collaborating with customers.

"Greenfinger Laundry Detergent Package by Yuhan-Kimberly, made of paper molds."

Q: First, how do you view the business situation in the eco-friendly industry?

Currently, global companies have specific goals for eco-friendliness. 

They have concrete guidelines for reducing carbon emissions and plastic usage. For example, L'Oreal aims to produce 100% of its plastics as refillable, recyclable, or compostable by 2025, and Unilever aims to reduce its plastic usage by 1/3 by 2030. 

The transition to eco-friendly packaging has become a necessary market due to global agreements, the spread of value consumption, and government regulations.

Q: Then, what are the competitiveness and differentiation of REVATION's products and services in this market?

Currently, the most prominent advantage of REVATION's packaging solution service is its CMF (Color, Material, Finish) R&D system, which enables the development of various materials using recycling processes and material blending technologies. 

REVATION's products, made with eco-friendly materials and differentiated design strategies, have garnered considerable interest and love from many planners and designers.

REVATION currently possesses the process and development capabilities of large companies. 

Our one-stop development solution covers material R&D, product consulting, design production, product production, and delivery, allowing us to develop products that are as complete as those of large corporations. 

This is our biggest advantage and differentiation point.

Q: If there are competencies other than products, what can you mention? Also, please introduce any major achievements based on the competencies you mentioned.

A: REVATION's flagship products include 'Papermold,' which replaces PS, PET, and PP plastic packages with paper, and bioplastic products based on wood and cellulose materials.

Recently, the 'Yuhan-Kimberly Greenfinger Laundry Detergent Package,' made with Papermold, was selected as the winner of the Red Dot Design Award. 

This recognition as an internationally acclaimed future design underscores REVATION's capabilities.

Furthermore, acknowledging Libeisee's strengths in package development services, we completed PRE-A Series investments from five institutions. 

With the assistance of Hanyang University's startup support team, we were honored to be selected as the 'Best' company among startup-centric universities.

We offer services that take responsibility from product planning to brand product release, collaborating to ensure that the brand's products contribute to their business. 

We pour all our efforts into developing products that create socially impactful values.

"Currently, we possess the process and development capabilities of large companies. 

Our one-stop development solution covers material R&D, product consulting, design production, product production, and delivery. 

This is our biggest advantage and differentiation point."

Q: Where do you think the company's significant achievements and growth background lie?

A: REVATION's influence is evident in business growth and revenue generation. 

Our flagship product, Papermold, is the key to REVATION's revenue generation. 

Papermold, besides its excellent strength and cost-effectiveness, allows direct printing on its surface. 

This enables customers to drastically reduce recycling fees, making it a necessary product in the eco-friendly packaging market. 

REVATION's influence is further confirmed by the fact that its revenue in 2022 grew by over 550% compared to its first year of establishment.

Moreover, as of July 2023, we have secured over 100 B2B customers, indicating REVATION's growing value. 

Our goal at REVATION is clear. By 2030, we aim to complete 100% carbon reduction solutions to demonstrate how businesses can achieve carbon zero.

Our team consists of core personnel who have worked in branding, packaging, and solution service companies, making us a specialized organization that can rival any in-house team. 

We believe that the excellent talents working with us are the core competitiveness of our company. 

Additionally, our proprietary CMF R&D technology allows us to develop systematic and stable products, which has been the driving force behind our selection and growth by leading companies. 

 Q: If there are any issues or improvements needed in the current market, what would they be?

A: Except for some large corporations, South Korea lacks clear guidelines or abstract policies on eco-friendly policies. 

A more significant problem is the fundamentally plastic-based plans. 

Research on recycled plastics focuses on single-material plastics, ultimately implying a continued use of plastics. 

We need to establish a specific plan for fundamental transition to a circular economy, prioritizing 'REDUCE' like the EU policy guidelines. 

Although it's not easy due to the existing industrial structure, which is centered around plastics, continuous efforts are necessary.

REVATION is actively researching material blends and processes for bioplastics through R&D projects. 

We also offer proposal services for related materials and products, aiming to commercialize them. We are also preparing for polymer technology, among other things.

Q: Please introduce the future roadmap and goals of the company.

A: REVATION aims to be companies' ESG management partners, serving as a hub for eco-friendly product manufacturing. 

We want to lead fundamental changes in the packaging industry. 

Our goal is to achieve 100% carbon reduction in products by using natural materials and bio-based resources instead of petroleum-based virgin plastics. 

Our ultimate goal is to help customers set roadmap goals for product production through REVATION's product development services and achieve sustainable management and business that coexists with society.

Our core product is the 

'One-stop production service, RESTUDIO.'

REVATION's core competitiveness lies in the 

'One-stop production service, RESTUDIO.' 

As the first eco-friendly product R&D solution specialist company in South Korea, we provide services and solutions related to eco-friendly products, ranging from consulting, design production, product R&D and production, inspection, and delivery. 

We have specialists in each field, and through our RESTUDIO service, customers can reduce work steps and development losses, shorten schedules, and drastically reduce product development costs.

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